Mira Yoon is an ESR fellow and a PhD candidate at Rotterdam School of Management, Erasmus University. She holds a BA in Economics and International Affairs from the George Washington University and a Master’s degree in Economics from University of Warwick. Prior to her PhD, Mira worked as a brand manager specialized in product marketing in FMCG and consumer electronics industries.


Mira’s research focuses on the circular business model innovation process. While scholars have ably identified a range of circular business model archetypes, little is known of how companies select or innovate the business model(s) to implement. The core objective of Mira’s project is to identify and form a detailed understanding of the phases to the circular business model innovation process (i.e. ideation, selection, development, etc) and provide insight to the challenges and facilitators from front-end innovation to the implementation of the business model.